To objectify a man would be to remove his power

From:  “A magazine for everybody” is a magazine for men by Meghan Murphy via Feminist Current 

“When there was a man in the photo, it didn’t totally work,” Prickett claims. Well no. Of course it “didn’t work.” We’re used to looking at women in this way, it makes us feel comfortable. To objectify a man would be to remove his power. That’s why it feels uncomfortable to us. We are accustomed to women portrayed as powerless.